You may not realize it, but many of your website visitors form an immediate opinion about you and your website. They canâ€™t help themselves. Their instant opinion is formed in their subconscious mind. You might wonder why this happens. This reaction comes regardless of the words and text on your web pages. The visitor need not read a single word, and yet they will form their instant opinion.
You might also have invested in some really great pictures or images on your site. Iâ€™m afraid this will carry zero influence on your visitorâ€™s instant opinion. You might think if you make an unrepeatable offer, that your visitor is bound to be swayed by that! Iâ€™m sorry, the instant opinion clicks in, and your brilliant offer lies unseen. This is because the second your page is displayed your subconscious mind goes to work, and the instant opinion begins to form. By now, you are probably wondering just what it is that has this power. Exactly what can have an immediate reaction in your site visitors. You may have already worked out that the answer is colors. It is the color scheme used on your website which causes your page visitors to create that instant opinion.
The reason this happens is because we all react psychological and intuitively to colors. There isnâ€™t anything we can do about this. Colors has an affect on each of us. As you will know, millions are spent by big companies in deciding the correct colors of new products and in their marketing campaigns. What they fully understand is the psychological power of colors. And they use this to the maximum in their promotions. The right colors can be the critical factor in the success of big company products. What webmasters have to realize, and this can be very important, is that the same color psychology applies to our web pages.
The color scheme on your web pages can tell your visitor different things. The colors could convey a negative message, in which case be prepared for your visitors to leave your site very quickly. If youâ€™re selling a product from your web page, it wouldnâ€™t matter how smart your sales messages are, itâ€™s possible that they wonâ€™t be read anyway. The good news, however, is that you can use colors to engender a really positive reaction. This isnâ€™t a new discovery. The psychological power of colors is well known in the offline marketing world. Itâ€™s been around with us for decades. No matter who we are, emotions are conveyed to our subconscious through the use of colors.
What we need to do in our website design is to ensure the color combination on our web pages convey a positive feelings. If you do this, then you will be conveying a trust, sense of belonging and warmth. The last thing you would want to do is convey feelings of rejection, distrust and coolness. The following list of colors indicates the feelings and emotions with which they are associated:
RED Excitement, sense of power, leadership, love, danger, energy, strength etc
ORANGE Cheerfulness, courage, confidence, comfort, steadfastness, playfulness, friendliness etc
YELLOW Organization, caution, amusement, brightness, curiosity, intelligence, joy etc
GREEN Money, food, health, healing, nature, life, harmony etc
BLUE Acceptance, tranquility, patience, peace, trustworthiness, stability, love etc
PURPLE Ambition, dignity, royalty, independence, wisdom, luxury, nobility etc
BROWN Tribal, earthiness, nature, durability, comfort, primitive, reliability etc
BLACK Sophistication, style, elegance, health, formality, power, dramatic etc
WHITE Simplicity, innocence, purity, fresh, cleanliness, easy, goodness etc
In summary, the color scheme you use on your web pages need to be reflected by the product or offering you make. What happens is that the subconscious mind of your visitor will attempt to reconcile the colors with the message. If it canâ€™t, it will lose interest. And you will lose your visitor. You should spend time in determining what are the right colors for your web pages. Try and make sure your colors and message are in harmony. If you do this, your website will produce the results youâ€™re looking for. Be aware, your color scheme can cause your website to make a profit or a loss.
About the Author
Brian McGregor is an internet entrepreneur and business consultant, and author of the ebook CASH COLORS. If the topic of cool web designs is of interest to you, CASH COLORS shows how to make your web page colors work for you, as opposed to against you.